Coldwell Banker Chesapeake is the premiere real estate company on the Maryland Eastern Shore, currently transacting over $100 million of property annually. In 2018, broker and principal, Hugh Smith decided his brand’s digital marketing strategy would benefit from stronger direction. Enter Mid-Atlantic Media. Mid-Atlantic Media provided the integrated strategy consulting and fulfillment consisting of lead generation, email outreach, programmatic display, content marketing, and more. Coldwell Banker Chesapeake and Mid-Atlantic Media’s partnership has resulted in more leads, more listings, more open house attendees, and stronger brand presence in their market.